Sophie Laplante possesses extensive expertise and a deep understanding of the industry. She embarked on her professional journey in the security field, serving as a product manager for a renowned distributor of security solutions. Over time, her passion for marketing gradually evolved into a focus on sales, enabling her to explore the diverse aspects of the industry. Her breadth of knowledge encompasses various areas, including fire safety, architectural hardware, camera surveillance systems, and IoT solutions. Sophie's most recent role is at Axis Communications, where she initially held the position of Regional Sales Manager and subsequently advanced to the role of Business Development for Canadian cities. Her key strengths lie in her exceptional interpersonal skills, the ability to build authentic and reciprocal relationships, effective negotiation abilities, an open-minded approach, and diplomacy.